VP of Human Resources

Job Details


The Vice President of Human Resources (VPHR) is responsible for developing and executing Badger Liquor’s human resource strategy in alignment with the overall business strategy and pillars. As a member of the senior leadership team, the VPHR provides strategic leadership, guidance and direction as well as articulates HR needs and plans to Badger Liquor leaders and ownership. This position is directly responsible for leading the human resources department including payroll, talent acquisition, communication and development.


  • Establish and implement HR efforts that effectively communicate and support Badger Liquor’s mission and strategic vision.
  • Develop, initiate and execute HR plans and strategies to support the achievement of the overall business objectives.
  • Function as a strategic business advisor for the president and the leaders.
  • Provide overall leadership and guidance to the HR function by overseeing: resource planning and succession; sourcing, recruiting, and hiring, onboarding; outsourcing; performance management; compensation, benefits, and rewards; employee engagement; and, compliance and controls.
  • Build and maintain relationships with key stakeholders.
  • Champion and model a Badger Liquor culture of positivity, curiosity, trust, collaboration and self-awareness.
  • Proficiently/expertly execute their responsibilities in alignment with Badger Liquor’s 3 pillars: Business Operations, Innovation and People.

BUSINESS OPERATIONS – Through cooperation and commitment to excellence, our processes are efficient and effective.

  • Plan and direct Badger Liquor’s human resource priorities, goals, policies, practices, and initiatives under the guidance of the president.
  • Oversee and support operational day-to-day management in all elements of the human resource operation.
  • Design strategies and oversee the development and completion of human resource related initiatives including budgetary planning, project milestones, metrics, and execution.
  • Develop comprehensive and strategic recruiting and engagement plan.
  • Develop and implement comprehensive compensation and benefits plans that are competitive and cost-effective.
  • Ensures compliance with employment, benefits, insurance, safety, and other laws, regulations, and requirements.
  • Direct company communications to ensure that all materials transmit Badger Liquor’s identity in a favorable manner.
  • Business operations competencies:
    • Business acumen
    • Communication
    • Drives engagement
    • Strategic management
    • People development
    • Resource management

INNOVATION – Innovation is a way of thinking, challenging the status quo, and continually improving.

  • Foster an environment of innovation, effective work processes and creative problem-solving.
  • Develop, implement, and iterate on HR systems and processes to optimize the employee experience.
  • Develop innovative methods for learning and delivery overseeing Badger Liquor University.
  • Drive operational efficiencies to align with best and future practices.
  • Develop strategies that positions Badger Liquor for the future workforce.
  • Stays up-to-date on innovative tools, methods and strategies that directly impact the HR functions and successes of Badger Liquor.
  • Innovation competency:
    • Ability and comfort in proactively seeking innovation from a broad organization-wide perspective.

PEOPLE – We optimize talent to achieve results.

  • Work with Badger Liquor’s senior leadership team to establish succession plans for critical roles.
  • Cultivate a culture of learning, curiosity, and growth mindset.
  • Build and develop a high functioning HR team.
  • Mobilizes all stakeholders to support the vision and strategic direction of Badger Liquor.
  • Craft strategies to retain and attract the best talent available.
  • Champion and model the organizational culture.
  • Direct reports include HR, development and communication managers.
  • People competencies:
    • Ability to champion the 5 leader behaviors of positivity, curiosity, trusting, collaborating and being self aware.
    • Excellent communication skills.
    • Experience leading and developing teams.
    • Ability to effectively interact with diverse stakeholders.


  • Bachelor’s degree in business, finance, or a related field (MBA or MA/MS in human resources preferred).
  • Minimum of 15 years of HR experience in an executive or senior role.
  • Experience in a distribution and/or sales environment preferred.

This job description is intended to be a summary of the primary essential responsibilities of this position. The job description is not
intended to be inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required
either now or in the future. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.




Thought Provoking : Capable of making others think deeply on a subject

Loyal : Shows firm and constant support to a cause

Leader : Inspires teammates to follow them

Enthusiastic : Shows intense and eager enjoyment and interest

Dedicated : Devoted to a task or purpose with loyalty or integrity


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